Shop-n-spree Family Fortune Rapidshare. As social media is evolving and growing, more consumers are using their social media networks to talk about a product or service to communicate with their favourite brands. It’s important for companies to actively listen to these conversations around their brand to understand what is going on in their industry across all social media platforms. Social media listening also allows brands to enhance their products and services, identify engagement opportunities and monitor competitor mentions.
There are a lot of emerging social media tools to help brands with that, but one of those is Radian6. Radian6 launched in April 2006, it was acquired by Salesforce in March 2011. Radian6 is a social media monitoring tool, which aids companies in engaging actively with its customers through social media platforms.
Understands companies need to know what’s being said about their brand, industry, and competitors online. It’s not only a listening tool, a measuring tool as well where marketers can get their insights and use it productively in turn for engaging with their customers. It even incorporates various areas which are important in an organization such as sales, lead generation, customer service, public relations and much more.
Here’s a breakdown of the features provided by Radian6. Features of Radian6 Setting Up: Setting up is a quick and easy method by using the Topic Profile and launching the Radian6 dashboard. Being a new user, the QuickStart tool will set up automatically, and it can be launched by clicking on the QuickStart icon on the dashboard. A series of guiding prompts will help in setting up the topic profile, including easily grouping key words by brand, competitor, or industry. QuickStart will also auto-configure the sentiment around the things identified for brands especially by company names, products brands and so on. It can be done manually, to change it in the configuration screen as well. Filter by region, media type, or language then get a snapshot summary of the estimated monthly result volume and it can be tweaked as well to refine the topic.
The key to Radian6 are the search terms “Keywords”, once mastered it will help in refining the findings. To start identifying Keywords (there are no parameters) these are some strategies: • What is your brand/product name? • Include your social media platforms • Mention very precisely the keywords for customer service, product to buy, Comparison etc. • To make it easier group keywords for each segment. So it will be easier to monitor and listen to how customers talk about brands. Dashboards Analysis dashboard: On the Radian6 dashboard, the widget gallery gives a user the ability to add any of the 44 pre-configured widget analysis.
By simply selecting the topic profile and data range, can choose from the basic analysis widget or more specialized widgets in social media metrics, Twitter analysis, brand analysis, competitive intelligence, and workflow and engagement. River of news: River of news enables users to see mentions about their brand products or competitors, and where the conversation is taking place.
Whether it’s the user’s social media followers or the ones they are following and the overall engagement. Further, the River of News allows brands to organize these conversations by Forum Thread Size, Twitter Followers, Publish Date, View Count, and more.
The best part about this widget is that it can help users to actively engage and identify sentiment on any selected mention. Cloud conversation: This widget displays the top words and call out the more distinct words mentioned in posts, in a larger text which word was used the most.
The Conversation Cloud also enables users to drill down and see the conversations and topics around that word. So, if a negative word appears in the Conversation Cloud, it may be worth further investigating those mentions to see what’s being said about their brand. Topic trend: By opening the River of News or Conversation Cloud widgets within Topic Trends, can further drill down into specific points throughout the timeline to see why the conversation had a spike during a specific time period. It pulls in conversations from Twitter, Facebook, Blogs, Flickr, YouTube, Mainstream News, and Buy/Sell websites 4.